With a population of just under 40,000 residents situated on just under eight square miles of land, Roy, Utah, is a city that combines elements of rustic life with modern amenities. Waterways like Bear Lake and mountainous areas that are quintessential Utah create a buffer around the city that make it a place of natural beauty. City developers and planners gear tourism toward families and the young active adult. These efforts have an economic impact on the city, too. Not only is tourism a large portion of the economy in Roy, it has helped to drive the home prices in the area to their lowest point in years. Thus, many families come to the city of Roy for summer break, and they end up staying for a lifetime.